# Nudge

*Behavioral Finance — Finicade finance glossary*

A nudge changes how choices are presented to steer behaviour without removing options — a default, a reminder, a reordering. Auto-enrolment is the canonical financial example and one of the most effective policies ever measured. The critique is legitimate and worth keeping in view: the same techniques that raise savings rates also sell subscriptions people never intended to keep.

**Also known as:** choice architecture, libertarian paternalism

**Related terms:** [Status Quo Bias](https://finicade.com/glossary/status-quo-bias), [Auto-Enrolment](https://finicade.com/glossary/auto-enrolment), [Framing Effect](https://finicade.com/glossary/framing-effect), [Present Bias](https://finicade.com/glossary/present-bias), [Behavioral Biases](https://finicade.com/glossary/behavioral-biases)

**Taught in:** Mind Over Markets — Nudges & Choice Architecture

Source: https://finicade.com/glossary/nudge