# Pivot

*Startups & Venture Capital — Finicade finance glossary*

A pivot is a substantial change in strategy that keeps what the team learned: a new customer segment, a new product, a different business model.

A pivot is a substantial change in strategy that retains what the team learned — a new customer segment, a new product built on the same technology, a different business model. Several of the largest technology companies are pivots. The constraint is arithmetic rather than philosophical: a pivot needs enough runway to be tested, so the decision has to come well before the cash does.

**Also known as:** pivoting, strategic pivot

**Related terms:** [Product-Market Fit](https://finicade.com/glossary/product-market-fit), [Minimum Viable Product](https://finicade.com/glossary/minimum-viable-product), [Runway](https://finicade.com/glossary/runway), [Burn Rate](https://finicade.com/glossary/burn-rate), [Bridge Round](https://finicade.com/glossary/bridge-round)

Source: https://finicade.com/glossary/pivot