Finicade
🔍 Sign in
Behavioral Finance

Framing Effect

Also called: framing, presentation bias

The framing effect is choosing differently depending on how identical options are described. A treatment with 90% survival is chosen far more often than one with 10% mortality. In finance it's everywhere: a fund's fee shown as 1% rather than as a share of expected return, a loss framed as a discount to a peak rather than as capital destroyed.

Where this is taught

Definitions are the trailer. These free levels turn Framing Effect into something you play — one bite-size lesson, with worked examples, a quiz and XP.

← All Behavioral Finance terms