Greenwashing
Also called: green washing, impact washing, ESG washing
Greenwashing is presenting an investment, product or company as more environmentally responsible than it is. It's the sector's central credibility problem and is now an enforcement priority: regulators have fined asset managers for overstating ESG integration, and funds have been forced to drop sustainability labels. The EU's SFDR categories and fund-naming rules exist largely to make the claims checkable.