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Level 15
· ◆◆◆ · ~12 min
Mental Accounting
Mental Accounting
"A dollar is a dollar — but not in your head. We file money into separate mental jars and treat identical dollars completely differently depending on the label."
mental accountingfungibilitythe house-money effectthe break-even effectself-control accounts
A short lesson, then a quiz. ❤️×3 — a wrong answer costs a heart; finish with at least one left and the level is yours. Lose all three and you'll have to try again. Replay any time — XP and cleared levels are never lost.