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Startups & Venture Capital

Minimum Viable Product

Also called: MVP, minimum viable product

An MVP is the smallest thing you can build that tests whether the core assumption is true. The word doing the work is viable: it must deliver enough value that customer behaviour towards it is informative. The common failure is building a small version of the full product instead of a targeted test of the riskiest assumption, which takes just as long and answers nothing.

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